New trend of overseas consumption of pet products in 2020
Consumer group
The charm of cute pet(https://www.bestsellweb.com)not only makes the new generation of young people disarm and surrender, but also radiates almost all ages. Even parents and elderly people are difficult to resist. More and more people begin to choose pets as their partners in life.
Elderly people: 41% of pet owners are elderly people. They regard pets as an indispensable emotional sustenance and are more willing to buy higher quality products for their pets within their economic affordability.
Millennials: 32% of pet owners are Millennials. They pay more attention to product quality and like to find innovative products for their pets to improve their pet's quality of life. Of course, security has always been the basis for brands to gain and maintain consumer trust. In addition, in addition to daily necessities(https://www.garmentzoncity.com), pet owners will also buy decorations for their pets on festivals such as Easter and Halloween. Consumption trend
Online shopping trend: millennial pet owners will buy pet products for their pets online, which is also a category that Amazon online consumers buy frequently, of which 70% will buy pet food and 66% will buy other pet products.
Minority pets: in addition to traditional cats and dogs(https://www.bestsellgroup.com), birds, freshwater fish, marine fish, reptiles, horses and other animals are also favored by more and more millennials, and the market potential should not be underestimated.
Consumer demand demands for more subdivided categories
At present, consumer products in the pet market are mainly concentrated in pet food(https://www.outletssmart.com), pet health care, pet toys(https://www.mazonspace.com), clothing and other fields, which are still worthy of deep exploration and subdivision. In addition, consumers regard pets as their families, which is consistent with people's health consumption trend. Pet health is the core of future product innovation.
Demands for brand, design, material and logistics speed
Consumers tend to buy products with exquisite workmanship and high quality, and the customer unit price of products increases gradually. At present, these consumption are mainly concentrated in professional pet products retail stores, but this situation will be impacted by e-commerce channels in the next few years, which is also a big opportunity for many sellers.
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